Re: It\'s simple math guys
The 2+2 crowd is a more informed crowd. We're going to know pop culture stuff (i.e. older Stones songs). The population at large is different. Music testing relies heavily on familiarity. "Start Me Up" is much more recognizable than the older Stones catalog. And this stuff changes all the time. Old stuff can become "cool" again. Researchers can screw up. Our research firm forgot to test Van Halen once. Not a song, but their entire catalog. Of course, we couldn't stop playing them all together.
|