[diebitter]

[ QUOTE ]
"In science one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in poetry, it's the exact opposite."
Paul Dirac (1902 - 1984)

[/ QUOTE ]

so you tell people something, but in a way no-one understands, about something everyone knows already?

Sounds like management consultancy to me.