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Cantos.com article

Q.
You currently white label on behalf of 'skins', so first of all, what is your skins policy going forwards, and is PartyPartners your solution?

A.
Let me just start answering that by explaining the difference between what a skin is and what an affiliate is. An affiliate is someone who drives traffic to our sites. Someone might have a website called bestplacetoplaypoker.com. Someone goes to that site, they get redirected to PartyPoker and for that, they typically would get a commission on the "rake" generated by that player over time.

We have over 5,000 active affiliates (and an active affiliate is an affiliate who would get paid a cheque last month), which is a core strength within our marketing armoury.

At the same time a skin, of which we have four, is a white label. People play on their sites when they go on the screen and they see there, for example, Empire Poker but, behind the screen, is all the technology and all the tables of PartyPoker. So that is the difference between an affiliate and a skin.

Obviously your question about skins is a timely one. There were some very compelling reasons for us having skins when the business started, to drive player liquidity. Those compelling reasons don't exist today and from that point of view, we've made it clear that it's not our intention to add more 'skins' going forwards.