Re: It\'s simple math guys
[ QUOTE ]
Every "classic rock" station (forget your definition of what is and isn't classic rock) is targeting men 25-54, a huge chunk of that being 35+. A guy who was in college during the heyday, and will have fond memories of Pearl Jam, STP, Alice in Chains, etc... is now in his 30's. You will also notice that most classic rock stations have all but eliminated their 1960's catalog, as that audience has moved away from radio, or to Oldies formats. Forget trying to define classic rock, it boils down to what songs are testing well among the target demo.
[/ QUOTE ]
I do find it a bit strange that a lot of mid 60s rock is getting phased out in the age bracket that I'm in. I think someone that is in the male 25-54 bracket that listens to classic rock would want to hear that music since we don't listen to the crap that MTV deems popular and "good".
It also makes me wonder if I'm gonna have to hear weezer and smash mouth on a classic rock station in 5-7 years becasue that is what my demographic "wants", cause that makes me kinda sad if you think about it
while I think that certain bands/songs will test better, i also think that someone who wants to listen to classic rock will have no problem listening to the music that is getting phased out right now by the radio stations
|