Sometimes we hit our sets and two pairs in times when the board likely beats us... (flush hands such as this, full straight draws, etc.) it sucks, but you have to get out as it's very, very likely your beat.

Like the other day I was KK and large bet it but did not go all in and had three callers. Flop came AJ10 all suited clubs while I held diamond, heart. I was on button and ended up folding after a big bet in front of me and a re-raise as I figured I was beat and was. Great starting hand, horrible flop, and I got out when I realized I was likely beat.