Well, considering you can walk into AutoZone and buy front brake pads for both wheels for $35 (for quality pads, you can get junk for less), rotors for $20 a piece (again quality), and it only takes 20 minutes to do the job (plus, the shop pays less for the parts), they're not charging $65 for labor. It's ridiculous that you can buy pads for $35 RETAIL, and the shop will list it as a $75 part, and not even use ceramic pads.

Doing brakes on a car is no more complicated than doing brakes on a ten-speed bike.