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I don't think this will become popular in most casinos. Vegas casinos would be stupid to offer rakeback as most of their clients wouldn't have a clue what the hell that is. Most high volume poker areas (Vegas, Cali, Atlantic City, etc.) would have that philosophy.

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If most of your clients don't know what the hell it is, isn't that a good reason TO offer it? You get the benefit of marketing it to people who know what it is and the benefit of not giving it out to everybody and their brother automatically.