[jedi]

Okay, let me try to summarize Majorkong's essay in my own words. (Feel free to correct me if I've misinterpreted this).

When you have a made hand vs. a flush draw, you're not betting to charge the flush draws. You're betting to put more money in the pot with the best of it. The flush draw is also putting more money in the pot with the 2nd best of it and both of you are making money off of the people with weaker hands and weaker draws (bottom pair or weaker flush draw for example). Either way, both of you have the most equity in the pot, followed by the other players who will be paying one of you off.