His stuff is valuable and yes, compressed NLP. But, NLP is so all over the place that finding value in the original work is difficult. And, no, it's not speaking to people in a way that controls them. That's a part of it, you can learn those techniques, but it is much more about controlling your own brain. NLP is widely touted as a "users manual" to the brain. Many of the techniques have been very effective for me in the past. It's worth looking into seriously.