[citanul]

if i'd led the flop, it would have been most likely for 50. with one caller, i'd then have a pot of 150, and my opponent covered, him with about 700 behind.

when leading the flop, i'd lead probably just about 100, maybe 125. i wouldn't want to overbet the flop in any way here. part of the idea is to make it look like a value bet, but also look like a bet you could fold if you were raised, and look well, the same as all your other bets. i might even bet about 75. from there you can choose your line if raised. depending on the raise size, some people like to try to get in a stupid sized raise less than all in, go straight all in, or try to call and then lead the river.

personally i like the bet of about 100 for a variety of reasons, not the least of which is that when the guy raises to 300, he's usually just screwed. if the guy had fewer chips, say, 500, this would be even better, especially as an opportunity to throw a weak lead out there, since your opponent will often try to push you off a pot while drawing dead.

as i have mentioned before, having your opponent try to push you off a pot while they are drawing dead (and apparently it's not the bubble in the mirage 2000 event) is basically my favorite moment in poker. especially in spots like these when you know for sure that they are trying to make a move, because that's what you told them to do.

citanul

ps: i didn't make it as clear as it could be, but the strategy for flopping a set on a non-scary board clearly varies greatly based on preflop action, position, stack depths, and number of opponents, and other stuff.