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That's a good question: what is the point? I don't see how Stars is benefiting from the prizes, except maybe from people saving FPPs more, which seems like small potatoes to them, and fairly easily kept by putting the cash redeem at 50 or 100k points.

I suspect there's a legal issue somewhere.

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My guess is by giving merchandise stars can buy at wholesale and sell at retail. Effectively your 15% rakeback might only cost stars 10%

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YES