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I think that the fundamental difference between a pocket pair and suited connectors is that with the pair, you are much more likely to have a strong made hand on the flop (that is, a set). The normal way of winning with connectors is getting a strong draw on the flop, which hopefully comes in on the turn or river. Problem is, in SnGs you often cannot afford to draw on the flop, or will simply face bets that are too large to call.

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Naturally, poket pairs are very strong, but , with:
Pair + Flush Draw + OESD

You're looking at 2 Straight Flush, 7 Flush, 6 Straight, 3 two pair, and 2 set outs. That means if you go all-in on the flop, you'll hit two pair or better something like 80% of the time. Whether you're willing to accept the risk in tournament play obviously depends on the situation, but your odds are better with a draw like this than with a made hand, say pocket aces, against open ended straight or flush draws.