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As far as the rules go, how is the "bump it up" comment before the cards were dealt any different than a group showing up at a table with the intention of magoo-ing it up and 5-betting everything in sight?

Serious question. I agree that the way the floor handled this situation was pretty bad.

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The difference is that your group of magoos is 5-betting everything, not just the selected hands when they decide it is to there advantage.