[soah]

Bet the turn and expect a fold. The long hesitation is nearly always extreme weakness. If you happen to be behind, you at least have outs on the turn. On the river a bluff won't have that bonus equity, nor can you expect much of a payoff if you suckout.

I don't see much point in betting the river. The general rule of thumb is to consider a bluff if you cannot win by checking, and there is no reason to believe that you can't showdown a winner here.