All the usual stuff is true: bluff (on flop, maybe on turn), get into pots against the weak opponents, put opponents on ranges, and try to ascertain if there is logic from their preflopping betting with their betting on the board.

But imho, the main way you make is money by picking up small pots here and there, making laydowns, and then . . . getting all your chips in on a monster hand. I get a monster hand (nut flush, boat, etc) let's say once an hour in a multiway pot - that is when you want to get paid off big.

So . . . an hour of my playing might look like this:

picked up small pot
folded on flop
folded on turn
bluffed and picked up a small pot
folded on flop
bluffed the river and picked up small pot
stole some blinds
so far, up 2 BBs
then . . . won a massive pot with monster for 50 BBs

rinse, repeat for the next hour