When a pot is reraised preflop, TPTK and overpairs become worth taking to felt, IMO. Any cbet commits you.

Assuming 100BB. Deep stacks, you actually have to play poker (go figure)

Edit: use your head; if you have AQ TPTK and villain called a 3bet pf but raises the flop, you can let it go (AA-KK and sets).