[derick]

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alternatively you could try something like raise to $12 on the flop (you are still charging him incorrect odds for the draw as its $9 to call in to a $35 pot for a 1 card flush).


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These are correct odds to draw in no-limit holdem because there is some bluffing equity if one of the str8 cards hit on the turn even more so if Villain has J10 these odds are more than correct and you are losing tons of money here.
But charging Villain for incorrect odds is not the most important thing in this hand. The most important thing here is to charge KQ (or even QJ for some crazy Villains) for maximum and raising flop/checking turn/betting river is perfect play for the purpose.

Best wishes

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Sorry for being totally dense but why is ,"... raising flop/checking turn/betting river ..." better than raising flop/betting turn ...

Why is charging the villan the maximum for KQ so important that you can give up charging a possible flush for a free card on the turn?