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Potential Party offer for Empire much lower than rumoured

Industry commentators were quick to play down speculation regarding how much PartyGaming might be willing to put on the table should it go ahead with a takeover bid for Empire Online.

After it was announced that PartyGaming had made a preliminary approach, press reports this morning suggested that PartyGaming, the world’s largest online poker room, could offer up to £400m for Empire.

By acquiring Empire, PartyGaming would be buying players, affiliates and marketing expertise. “How much PartyGaming is willing to pay for those depends on how it views Empire’s prospects in the near future and beyond”, said the commentator. He added that PartyGaming “doesn’t need to buy Empire Poker at the moment”, saying it can afford to wait until the price has come down to a level it is happy with.


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and so on .. full story at egaming review...