[an even better plan is to start him off watching you guys, then coach him in some playmoney games, then coach him in some $1s or $3s or whatever the lowest level that people try to win in, then finally giving him some books.

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I don't know about other people, but I learn by doing. I think your friend needs to jump into some play money tables with you over his shoulder before he reads anything. Let him play some games, make mistakes, then walk through his thought process and add information along the way.

Give him two weeks of playing around before starting him on a beginner's book. It will help him visualize the concepts. Then have him both read and play every day while you continue to coach.

Good luck. You might end up being very frustrated, though.