Is it a con? Call it what you want, it's simply CASHING IN on the current fad that is being promoted to the masses. "If they are dumb enough to buy it, we're gonna sell it." It's all about bucks. Money is the only thing that matters. As long as the masses will continue to buy book after book after book, theyre going to keep coming out. By the way it cost roughly $4 to make a book that sells for $20 or $30.