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Yeah, you'd think PS would capitalize on this disdain for potty.

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I don't think they really need to do anything to do so. The people who play a lot on multiple sites who share the disdain for party surely know about Stars and their reputation. The people that only play on party probably can't be bothered to change sites.

The one thing I would do if I were them is to make a commercial touting their reputation for customer service. I'm sure they're going to do a Hachem commercial. Instead of saying something about becoming a world champion, they can have him say something about respecting players and championship customer service or some such drek.