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This is also my style: I like to keep my bets about 1/2 pot when I only have one pair. This is enought to protect your hand from primary draws and not give up too much pot equity. That way you don't build up a pot and lose your entire stack with only one pair. Even when you have kings and they are higher than any card on the board its still only one pair. (well technically 2 pair on this board but you know what I mean) Plus you get some weaker hands to call along when you bet 1/2 pot. Also you can make bluffs or bet mediocre hands at 1 pot to get more hands to fold, and bet your monsters at 1 pot bets to build the pot.

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It should be noted that what he does is fine HU, but don't do it against multiple opponents.