[tewall]

I've wondered for quite awhile if overbetting the pot on the flop wouldn't yield better results in the games characterized by bad calls. It certainly seems intuitively that it should. Obviously any time you get called when you are ahead, the more you bet, the better. So you should be the maximum amount that will get called. You could experiment with different bets until you find where the critical point is that people start calling less.

Keep in mind though that you want them to call if they're behind you. Even though they have odds to call you and will suck out some of the time, you're still making more money by having them call. You want them in, not out.