[triplc]

I was going to say the same thing, GoSox...bluffing too often is one of my leaks, without questions. But heads up, AK that misses is many times still the best hand. If I have AK, and act first, I will usually lead out at the pot regardless. It might get weaker players to lay down second and third pair. If they play back at me...it's an easy laydown.

You also have to evaluate the player you are up against. Some players cannot be bluffed simply because any pair, to them, is a great hand. So your Q high flush draw that missed has to be mucked, because his pair of 4s is a winner. Tight-weak players are more easily bluffed for two reasons. 1) They are more likely to fold and 2) When they play back it's easier for you to fold.