[ QUOTE ]
[ QUOTE ]
you're getting 5.5-1 on a continuation bet
you're getting less than 2-1 on the turn raise

continuation bets are almost always good because you're always getting great odds

[/ QUOTE ]

Eh, no. You don't get odds to bet. With the option to bet or check, you have infinite odds since you can take a card for free.

You can, however, give your opponent odds by betting. On the continuation bet, he get 6.5:1 to call and on the turn raise he gets 5.75:1 to call. The turn raise actually puts more pressure on him odds-wise, but all of this is meaningless if Villain was trying to checkraise the flop and is now crushing Hero.

[/ QUOTE ]

No....

It only has to be profitable a certain amount of times quantified by the odds laid to you on the bluff.

A profitable bluff, will need to work >20% of the time when you have to bet 1 dollar into a 4 dollar pot (EV =.80*-1 + .2*4)

Yessir?