Why even ask this question? It is reads-based 100%. Unless you have shown a tight image and have reason to believe BB will fold small Q's+2nd and 3rd pair, there is no reason to make this play - why mess with BB out of position preflop?

If there is specific info on him and you decide to mess, lead the flop. Check-raising is horrid b.c you committ your opponent while holding a very weak hand.

Useless post though w/o specifications - If there are no reads, you don't mess.