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I 3-bet this everytime.

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Seems high risk, low reward to me. Villian should continue on river, regardless.

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I think this guy wil bet a busted flush draw on the river so there is no need to 3-bet this turn to charge a flush. If you think he won't then I would probably 3-bet this turn.
I think however that if he is over-LAG he will cap it anyway with the intention of making you fold a J.

I call down after he c/r me as it is WA/WB. I think we are WA more often, but he may fold to our raise so there is no need to make him think we aren't folding to a river bet.

True