[Aloysius]

Dids - you're spot on.

But I'm not saying Fox couldn't have done more to make AD viable (not moving around timeslot, more marketing, better marketing), I just think Fox probably did enough to give it a "chance to succeed." Meaning AD probably had enough exposure to build an audience. (Unfortunately, Fox does have other series to market... too bad they couldn't take the combined marketing spend for their crappy shows and put it against AD instead...).

I mean, this show won an Emmy, got lots of buzz for it, got decent marketing support, and the audience still didn't come... once a series cuts through the "clutter" and is a known quantity, and still remains unprofitable, there's really not alot of options.

Remember, it's not like AD is limping along with mediocore ratings. It's doing really really badly.

-Al