Re: Greenblatt -The little book that beats the mark
I haven't yet read it either, but I've heard him speak about it.
Mr. Greenblatt has audited results of +~40% over 20 years, +~50% over the first 10 of those. The guy knows what he's talking about. So my take is that there is a lot of merit to the formula itself. Plus, Mr. Greenblatt is a great and funny writer (e.g., in the opening anecdote about his kid and the gum at school he says something like, "This is a story about my kid. Let's call him Ben (but his name is Matt).").
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