Bet! Bet! Bet! Bet that turn! Bet that River! There are simply too many bets in the pot to give a free river card. Get aggressive with a pot this size. And the river cries out for a bet. Sure you'll lose a few with big kicker aces. Sure you'll get called with a measly two pair on a rainy day. But more often or not the thousands of players who've never seen this forum or read SSHE will cower to those bets. I've damn near puked at hands I've challenged at these levels in big pots. How many times does that single river bet need to pay off to cover betting that river in that pot every single time! BET!