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i'm not on tilt. downswing yes, but tilt: no. i need reasoning why you think i should bet and what to do with the rest of the hand? is this an easy bet/fold?

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What has he done before in similar situations? If you don't know, then after this hand, you will certainly have more information on him than before.

Bet. When you bet the flop and he called you, what did it mean? Do you know where you are at in the hand? You don't because he just calls. Since you said that he's not a tricky player, there is no reason to believe that you are not ahead. I have seen players three bet JJ, TT, 99, AQ, AJ.

If he doesn't raise the turn, and catches up to win at the end, and beats you, he didn't make as much money as he could have, and you lost less. Big deal.

Don't change your aggression because of a downswing. His passive plays could help you later on.