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why would you EVER RAISE SOMEONE WHO IS BLUFFING ON THE RIVER when you beat a bluff(but no legitamite hands)???

you might consider a bluff-raise when you think they are bluffing but still have you beat, but that is a very rare spot

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Well you sortof answered you own question if the're bluffing and you know you can beet them why not raise to maximize your profit? If they call more money for you, if they fold the same as if you had called.