[kenberman]

TStone,
Creating a marketable name is only one aspect of having business savvy. Business savvy being what separates corporate execs, succesfull entrepreneurs, and savvy investors from the rest of the population: the ability to recognize and create value. Negreanu might be the most 'famous' poker player known to the masses, but if all his business deals (poker sites, merchandise, real estate, whatever) dont end up making him any money, he hasn't shown any business savvy at all.