Aaron,
Why is it that I feel wiser after reading your posts. I've not read the book, is he talking about playing rushes much the way Brunson does in Super System?
I agree with you. I will also play my rushes, but within reason. It is possible to go overboard and shoot yourself in the foot. It can, in the right situations, prove beneficial to take advantage of others' perception of you. It is a game of situations.

"This just scratches the surface of poker strategy, there are of course many other considerations for betting than whether or not you've won recently."
Care to elaborate, oh wise one?