[TStoneMBD]

i think a better summary of what youre looking for is poker player who has done an excellent job of promoting their name. people are listing people who dont fall into this category.

phil gordon has done an ok job i suppose but its only because hes on celebrity poker showdown. hes pretty much an idiot imo.

noone comes close to hellmuth or negreanu, but i think hellmuth takes it by a pretty wide slandslide. he just has a distinguished and recognizeable image. daniel has done a great job because he is such a likeable guy and his wpt success certainly is helpful. i think daniel is getting more endorsements than phil is as of late which is probably the logical choice because daniel still has alot of room for image growth whereas phil really doesnt. daniel is a much better poker player and should outperform phil in the future even considering that phil stands to play more events. phil at least always has his wsop rings and wsop air time to fall back on. if daniel goes on a cold run of cards hell just become another gus hansen.

honorable mentions would have to go to mike matusow, gus hansen and chris ferguson. im sure matusow will have plenty of sponsorship deals in the future. he just has too much personality and household name going for him.

phil ivey has an insanely marketable name but he chooses not to cash in on it. you can also give mention to doyle brunson who has built extreme fame for himself. you might say thats only because of his success in the big games, but look at chip reese. his fame level is not anywhere near doyle's. doyle's name has sold books and he has his own internet poker room.

not sure if this is true or not, but doyle's name might have been the driving force in why mike caro has made so much money from poker... another guy whos done an excellent job in sustaining his name 10 years ago. his name is pretty much putty right now.

dont forget about dutch boyd. his name collapsed because he dropped off the poker planet but he had a real big run at making a huge name for himself with insane amounts of endorsements and such.

david williams has alot of potential if he has continued success and becomes a regular on the circuit.