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Crank up the pre-flop raise a bit if you raise at all. I would bet 3/5 pot and fold to a raise. If called, on river I would check-call a blank and if a T, K, Q or heart hits I would revaluate and either bet, fold to raise or check-fold.

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I like the 3/5th pot bet on the turn. But I don't know if I can call on the river, is he going to call twice and then fire on the river with something you are beating (connected hearts, ace rag).