Basically what you want to do is not force a player to play any specific style, but rather to induce behavior that is conterproductive to their style of play, thus increasing your edge. For example, you want players who bluff to little to bluff even less, and players who bluff to much to bluff even more. David Sklansky talks about this in 'Theory of Poker' in the section entitled 'Stopping and Inducing Bluffs'