Grunch:

I'm only cold calling pf with JJ - even at a loose table.

I think I raise on the flop, but probably only call the 3 bet.

I raise again on the turn, but fold a 3 bet. The A on the riv is a puking call card.

All in all, I think you were too aggressive early, and a little passive late. 2 callers to a turn raise is the missing defining moment for this hand.