If you're going to raise the turn, you needed to raise it less since you didn't raise the flop. Your idea wasn't a bad one, I just think that once you called the flop, your best play was to call the turn and then raise the river.

Raising the flop would have been reasonable, you probably would have gotten at least 1 guy to come along to the turn, but I don't think you get anything else out of them unless they catch a card that gives them a really strong hand, at least a straight or better.