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We provide the same service that Casinos do: entertainment. That's why people play blackjack, and that's why they play poker. They play for fun.

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Sure, and they can play for fun against other people who are playing for fun, or they can play for fun against people who are constantly studying to improve at taking their money. This "we provide a service" line is pretty amusing to me. Remove all the 2+2ers from Party Poker and you'll certainly have more enjoyable and less costly games for the fish. Expert players ruin the experience just enough to make money, but not enough to scare the fish away entirely, and they use variance as a smoke screen. Let's not kid ourselves.