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Why is it that believers (in general) seem completely unperturbed by the notion that many, many millions of good, ethical, loving people will go to hell simply because of a lack of faith in Christ/God?

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Your premise is faulty. God is just. "Good, ethical, loving people" do not go to hell. In fact no one is good, ethical and loving according to Scripture.

(Rom 3:10) as it is written: "None is righteous, no, not one;
(Rom 3:11) no one understands; no one seeks for God.
(Rom 3:12) All have turned aside; together they have become worthless; no one does good, not even one."

(Rom 3:23) for all have sinned and fall short of the glory of God,




Jesus Christ is the only truly good and loving man who ever existed. When we repent of our sin and put our faith in Christ, his righteousness is reckoned to our account. We are counted righteous only then.

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I have to say, by that account I guess it makes some sense. We are all total shite in the Lord's eyes, except for Jesus. Figures God favors his only son much like a baseball coach playing favorites with his little league progeny.