Most people at 5/10 will not fold here. It might be a good play against someone you know to be quite good and tight. However, with a hand like (K10) 10 it would probably be correct to play to the river even if he thought you had a pair of jacks.

Does anyone else think this hand is worth a call - you'll probably be heads up anyway, so there is less reason to raise here, and it may be worth seeing what comes off on fourth and/or fifth?