An entire thread could be dedicated to nailing down what constitutes playing games, so it's quite possible that different people are operating under different assumptions.

I wouldn't be so quick to impute bad faith on a woman that seems to be playing games with you. Usually, they're just not interested. Of course, if you're running the "friend" angle things can get confusing. A woman may suspect that you might want to be more than friends, but really values your friendship and so just sort of plays dumb and hopes that she was wrong or maybe you'll find someone else.

Is this bad faith on her part? Hard to say. There's certainly selfish interest involved, but then again YOU put her in this awkward position.

And I'd like to make clear that there is a substantial percentage of the female population that does play games. I'm not arguing that it doesn't happen, just that it doesn't happen as often as you might believe.