My standard play is to three bet the flop. Once button called a bet, he's likely staying in. If he has a weak hand (a jack, a seven, a pocket pair) facing him with two cold on the turn is going to lose him. The only hands that are going to call you are hands that have a good chance of beating you (flush draws, straight draws). These hands (weak pairs) will usually stick around for two more on the flop and then stay around for one more on the turn, feeling roped in, usually drawing dead.

As it turned out SB had a jack, the other guy had a flush draw, and your line was optimal (this time).