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Old 11-05-2005, 02:52 PM
grinin grinin is offline
Junior Member
 
Join Date: Mar 2004
Posts: 8
Default Re: Why there will never be a rake war (longwinded)

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I think Empire's marketing department did an outstanding job. Their Royal Flush club is a great way to reward (and therefore keep) loyal high volume players

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This is not a good example of a great marketing plan. Although I am a also RFC member, the RFC club had nothing to do with why I played on Empire and obviously little to do with why you were playing on Empire, since as you mentioned you no longer play there. Most of the other high volume players were there because of rakeback and the ability to play against the fish that the Party marketing dept landed. As a matter of fact this is an example of a waste of marketing dollars since it brought in only minimal new business and did not provide much incentive to modify the behavior of the existing player base.
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