[Wintermute]

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It's worth noting that even if this play is slightly -EV right now, it will probably pay dividends on future hands where he actually has a hand and the same action occurs.

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Bingo. Daniel's thorough categorization of Barry being a weak O8 player based on just a handful of hands where he sees Barry's cards is IMO a great example of how advertising can be beneficial in poker. Although Barry probably did not think to himself "I think I'll make a crazy play here because the long-term advertising will make the whole thing +EV" at the time, I'm sure he intuitively had something like this in mind.

I also don't think that the advertising applies only to O8... I get the feeling from much of DN's banter that he eagerly seeks reasons to believe Barry is a weaker poker player than most give him credit for. Barry would be wise to foster DN's habit and reinforce his perhaps misguided evaluation of Barry's skill level, because this should be beneficial for Barry in a range of games he plays with DN.