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and if a site stops paying an affiliate, they are likely to encourage plaeyrs to go to a different site. At least most rake back affiliates have some relationship with the players, and if the site stops paying the affiliate, the player is likely to move on to another site. In the old days, affiliates had no contact with the people who signed up on their banners, and had almost no way of verifying they were getting paid correctly.

Then affiliates started giving away books or rake, so they had a reason to get an email address from the player, and could offer bonuses to players who generated a lot of income.