[Yeti]

Why do you consider this to be a total bluff? It looks a lot to me like a draw (flush more likely than straight) or a pair that wants to shut it down quickly.

I don't really understand leading the turn on a club at all. If I insisted on calling the flop (and I really don't like it), I would lead the turn on any blank, and check a club, hoping for a free river.

The problem, of course, is that you don't know what a 'blank' is.

It is important that you do not forget that this is a blind battle; Villain has no idea how strong you are. Your opponent has already put in 1/4 of his stack. If you shove here, most opponents won't fold any flush draw, any pair+draw, a good 9, TT, etc. Some will even call with 88 or second pair convinced you are bluffing.

In my opinion the best way to play these hands out of position is just to stick it in early and let them make the mistake.