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I could be way wrong, but didn't University of Florida invent Gatorade then give up the formula? or sell it for peanuts?
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I believe they sold it for several tens of thousand dollars, but it did become worth millions later.
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According to
Snopes:
"The success of the drink has brought fame but also fortune to University of Florida. Gatorade has fetched more than $80 million in royalties for the school since 1973, when a series of legal disputes resulted in the creation of the Gatorade Trust for the benefit of the original inventors and the school. "