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Lets ask a newer/smaller sight, say like a Games Grid, who they would rather have.They have a choice of 10,000 TAGS or 10,000 fish walking through there front door as new customers.

Which would they rather have?

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Well, this isn't a good analogy if you're defending TAGs, because a new site would obviously prefer the fish.

This would make the site desireable for TAGs to play on in the future, and therefore grow.

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I fold. NH